MSU Programs > Business Analytics
Global Master Certificate in Business Analytics
This program is an interactive Online/Offline Master Certificate from Michigan State University.
Always ahead of the curve, Michigan State University’s Eli Broad College of Business has developed a 100% online master certificate program that helps you develop a data-centric, business-focused approach to analytics. Learn how to harness the power of business analytics - how to capture data, structure it, interpret it and apply it in real-world business situations so you can craft effective solutions and game-changing strategies
This certificate program consists of three required eight-week courses. Each builds upon the last to provide you with a comprehensive knowledge base across business, data management and application.
PROGRAM COURSES (24 weeks)
Analytics for Competitive Advantage
Data Mining and Management Strategies
Applying Business Analytics
Course 1: Analytics for Competitive Advantage
This course covers a wide variety of topics that are included in a business analytics framework. Throughout the eight-week program, we will look at issues such as: competing with analytics; using analytics to create value; enterprise data management and analytical modeling tools; value chain and business analytics; marketing/sales and valuation processes; supply chain, enterprise risk, and HR processes; identifying and defining organizational problems and opportunities; and solving problems with visualization tools. We will also look at the role a data scientist has within business analytics and how this area is constantly evolving over time.
Course 2: Data Mining and Management Strategies
This course covers a wide variety of topics that are included in a business analytics framework. Throughout the eight-week course, we look at topics, such as: enterprise database and data models; extracting data from a database; large scale implementation of Hadoop MR; social networks and geolocalization; unstructured data, graphs, and networks; clustering (understanding the relation of things); and classification (putting things where they belong). We also review advanced methods of classification with regards to data mining and management strategies.
Course 3: Applying Business Analytics
This course covers a wide variety of topics that are included in a business analytics framework. Throughout the eight-week course, we will look at topics such as data-driven science in statistics, describing the data, statistical inference, confidence intervals, t-tests and ANOVA, linear, exponential, logarithmic, and power regression, multiple linear regression, logistic regression, and analyzing text, networks location, and imagery data.
LEARN FROM TOP EDUCATORS IN BUSINESS ANALYTICS
Benefit from expert instruction and master’s-level content from the school ranked one of the top 25 U.S. business schools by Forbes in 2017.
Three eight-week online courses
Live chat room, email, social networking
Learn anytime, anywhere you have an internet connection
Instructor-hosted discussion boards
Instructor-led streaming video lectures
Downloadable audio and video files
Live sessions with virtual whiteboards